Square Enix has released a transcript of their November 6th 2020 investor meeting. Among one of the topics is sales of Marvel’s Avengers. Square Enix stated that the game sold worse than expected and has not yet made enough revenue to have a return of investment. However, they hope that new downloadable content will boost this figure in the next fiscal quarter. Investors estimated that the high end console games division was costing the company a near 7 billion JPY loss. Square Enix themselves countered that high definition games like Marvel’s Avengers shouldn’t just be viewed in a bubble, and that their entire portfolio of currently available digital entertainment - not just games - should be factored together. The representatives added that the mobile division was making enough revenue to offset any losses incurred.
Square Enix has cited the COVID-19 pandemic as a major reason for Marvel’s Avengers slow sales figures. They claim that the virus significantly delayed their marketing efforts, causing consumers to be less aware of the game. This seems a bit suspect as the Avengers have become incredibly well know brand after the success of the Marvel Cinematic Universe, television shows, and mobile games. Many critics and players have cited the games bugs, muted aesthetics, and repetitious gameplay as a reason to avoid or wait on buying Marvel’s Avengers.
Kurtis Seid, NoobFeed
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| Platform(s): | Xbox One, PS4, PC |
| Publisher(s): | Square Enix |
| Developer(s): | Crystal Dynamics |
| Genres: | Action-Adventure |
| Themes: | Superhero |
| Release Date: | 2020-05-15 |
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