It's becoming increasingly common for celebrities and big businesses to support eSports teams and players with State Farm joining in with their sponsor of Fortnite stream Benjamin "DrLupo" Lupo.
Confirmed in an official press release:
Known for endorsing professional athletes such as Chris Paul and Aaron Rogers, State Farm is dedicated to amplifying their esports programming and selected DrLupo due to his status as a top Fortnite streamer, philanthropic efforts with St. Jude and massive fanbase. The terms of the deal, which were orchestrated through State Farm’s esports agency of record, ReKtGlobal, include support of DrLupo’s livestreams through branded replays, live in-stream stunts and integrations, event-based remote streams, sponsored giveaways, and social content.
Fortnite is now available for mobile devices, Xbox One, PS4, PC, and Nintendo Switch.
Adam Siddiqui, NoobFeed
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| Platform(s): | Xbox One, PS4, Switch, PC, Mobile |
| Publisher(s): | Epic Games, Warner Bros. Interactive Entertainment |
| Developer(s): | Darren Sugg, Epic Games, People Can Fly |
| Genres: | Action, Adventure |
| Themes: | Survival |
| Release Date: | 2017-07-21 |
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