Back in May, Microsoft revealed the Xbox Adaptive Controller and today showed how to unbox the controller. Revealing the easy to remove packaging specially crafted for the same gamers the controller is designed for.
The Xbox Adaptive Controller was specifically designed for gamers with movement disabilities and the packaging was created with that in mind. With easy to pull tabs instead of plastic strips that must be cut open.
Both the single-shipper and retail package have been designed to “unfold” to reveal what’s inside with minimal friction. The shipper reveals the retail package, and the retail package reveals the Xbox Adaptive Controller.
Discreet air cells integrated into the shipper packaging for protection for the product while maintaining a small footprint and clean design.
Every major step of the unboxing incorporates loops, a feature that we heard resounding positive feedback on from beta testers. Loops are a highly proven lever to assist in accessibility. The leveraging of loops begins with the tear-strip on the single shipper, kicking off the out-of-box experience seamlessly. On the retail box, a specially designed ‘break-the-seal’ label (which keeps the box lid secured to the base) employs two loops, for multi-directional removal. A soft, grey loop initiates the opening experience, then there are integrated loops on both the paper Quick Start Guide (QSG) and cable folio. There are five loops on the XAC packaging from beginning to end.
An open cavity area under the controller, enabling multiple ways to remove the controller from the box, including pulling via the loop or sliding it out directly.
The box has a low center of gravity, grounding the unboxing experience and creating a sense of stability for the end-user. Additionally, the hinged lid provides a low-effort, single-pivot access into the package.
Adam Siddiqui, NoobFeed
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| Platform(s): | Xbox One |
| Publisher(s): | Microsoft Studios |
| Developer(s): | 343 Industries |
| Genres: | First-Person Shooter |
| Themes: | Action |
| Release Date: | 2015-10-27 |
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