Digitalization of video games is now the primary contributor to the revenue generated by the gaming industry in the United States. Revenue from the U.S. video game industry exceeded $85 billion in 2022 and is expected to approach $128 billion by 2028. These sales have long since overtaken those of physical games, and this trend has only continued to increase. Video game developers and publishers such as SEGA, Take-Two Interactive, EA Sports, 2K Games, and a few others have taken full advantage of this rising trend to capture the attention of sports fans with life-like sports simulations such as the FIFA, NBA, WWE, PGA Trou, NFL, and even UFC.

These series have a long list of games that are mostly getting a yearly release and some periodically, but all of them have one single goal: bringing in the sports fans to experience the game itself as a player. And guess that! They have been quite successful over the past many years. While the video game industry has made a revenue of 436.05 in 2022, the market for sports video games has seen 0.39 billion downloads and generated $2.90 billion in sales. This trend has only been growing since the first ever sports game, Tennis for Two, launched in 1958. This rise in popularity has also made the NBA odds one of the simplest forms of wagering in the NBA, consisting of making a wager on the team that comes out on top.

The widespread appeal of basketball is mainly responsible for this growing trend. Even though the NFL is arguably the most expensive sports league in the United States, the NBA produces more domestic television rights and overseas revenue than any other U.S. sports company. The NBA video games have evolved and now boast more sophisticated features, including photorealistic visuals, refined gaming mechanics, and the option to build custom players and squads. As a result of these improvements, it is now more appealing to sports fans and gamers alike. The considerable success of NBA 2K and its committed fan base have kept the game at the center of the sports video game industry.

When compared with other countries, the United States comes out on top in revenue, with $2,904.00 million in 2022. According to 2K Games, publisher of the NBA 2K Series, NBA 2K is now the most-played sports video game in the United States, as it topped the charts for top-selling games over the past year. Not surprisingly, NBA 2K remains a fan favorite after more than two decades of installments that have steadily improved in realism, immersion, and gameplay since the series' inception 1999.

Despite the launch of NBA 2K24, we believe that last year's NBA 2K23 is the best yet because of its vastly improved gameplay, even though many would argue that NBA 2K16 has made this series what it is now. But if we skill this debate, fans of past installments will notice the significant improvements made to the game's endurance system, shooting, and transition defense artificial intelligence. Even in the NBA 2K24, the goal of reaching life-like realism was made possible when E.A. Sports introduced ProPLAY and Crossplay features. In addition, each player now has a stamina pool per possession, making play more even.

Each year, the NBA 2K games are becoming more engaging, fun, and compelling to relive the excitement, with each series offering its distinct take on the sport. The NBA has also shown their support for esports by launching the NBA 2K League. Teams in this league are staffed by paid esports athletes competing in NBA 2K for a championship. Not only esports, season after season, the league's best players look forward to checking their ratings in the video game.

The NBA playoffs are one of the most exciting parts of the offseason. Nikola Jokic, the two-time defending league MVP, Kevin Durant, LeBron James, and Stephen Curry, the two-time defending NBA Finals MVP, are ranked at 96 in NBA 2K24. While fans enjoy playing these games with their favorite superstars, the MyPlayer feature also lets them create personalized players and compete in different in-game and coop matches and tournaments. With all the game's features, the overall experience for the basketball fans is nothing but complete satisfaction.

Anyone who follows sports even casually knows that the NBA is rapidly gaining ground in the NFL. Because Basketball as a sport is phenomenal, it may be the second most popular game in the US, but the trend is changing, especially when it comes to video games since the NBA 2K series sells more in numbers than the NFL 2K. Young sports fans are increasingly attracted to the NBA series due to the popularity of College Basketball competitions and the WNBA. We've been covering NBA 2K games since NBA 2K10, and even we know that our readers are more engaged and interested in these series. Visual Concepts, the developer of the NBA 2K series, devisers a pat on their back, not only to make this game so realistic but also to make this amazing sport even more popular in the US.